Reader Routes

You can read the book from the beginning or start with the chapters closest to your work.

Founder. Start with Three Circles and Three Arrows, The Closing Gap and The IKEA Effect, Industrialised. Then read Scoping Against an Artefact, When Sculpting Doesn’t Apply, Who Warrants What, How It Fails and The Founder’s View. The final Part follows the work beyond production into distribution.

Studio owner. Read the seven Parts in order. From Builders to Hardeners, The First Call, Who Warrants What and Pricing the Cut cover the practical changes to intake, delivery and commercial terms.

Employee. Start with The Recalibration and Rebuilt Every Two Years. Then read From Builders to Hardeners, The Discipline of Subtraction and The View from the Studio for the connection between your work and the studio’s changing role.

Founder and studio together. Read Scoping Against an Artefact, When Sculpting Doesn’t Apply and Who Warrants What before discussing scope and responsibility.