Copyright

Website edition, 2026.

David Kravitz contributed the conversations and studio observations acknowledged in the Afterword and Thanks.

I used Claude Code for drafting, review and editing, and Google’s nano-banana-pro for the initial artwork and OpenAI’s GPT Image 2 for the shipping cartoons and cover artwork. I selected and revised the material and take responsibility for the text.

The top and middle rows of the three-row methodology illustration adapt Henrik Kniberg’s Making sense of MVP (Minimum Viable Product), and why I prefer Earliest Testable/Usable/Lovable (25 January 2016). The third row illustrates the Sculpting argument developed in this book.

I identify composites in the text. The discussion of contracts describes studio practice; consult your own counsel before using it in an agreement.